Israeli company gets creative with diamond cuts

Ramat Gan, Israel--Diamond Dimensions Ltd., a new diamond venture in Israel, has introduced several new, patented diamond cuts that the company says fills the need for innovation in diamond design.

The Cross Cut interprets the eternal symbol of Christianity into five different designs: Brilliant, Classic, Gothic, Lotus and Step. The design is cut from a single rough diamond and has between 29 and 72 facets.

The Lotus Cut is based on the shape of the lotus flower and is available with either three or four leaves. It is also cut from a single rough diamond and has between 57 and 72 facets.

In addition, Diamond Dimensions is offering jewelers, manufacturers and designers the opportunity to have their own designs--including initials, numbers, logos and zodiac signs--transformed into black or white diamonds.

According to a press release, a master diamond craftsman using a software design system creates these "Personal Diamonds" from a simple sketch. All are cut from a single rough diamond and are manufactured at Diamond Dimensions' diamond-polishing facility in Israel.

Israeli diamond veteran Ruby Gersh of RGS Diamonds Ltd., founded Diamond Dimensions with the idea of introducing an innovative spirit into the diamond world.

"Our products are for people who love diamonds and seek other dimensions," Gersh said in the release. "What we are offering is 'diamond sculpting,' a term we invented to combine the beauty and elegance of a diamond with the world of fashion and art."

Gersh added that by offering all of its products--the Cross Cut, the Lotus Cut and Personal Diamonds--in either white or black diamonds, they are greatly expanding the price range and making them accessible to a wide range of customers.

"Our new products have two very important advantages, they are unique 'conversation pieces,' and they have a very affordable price tag."